The group has three companies under the umbrella which commenced its operations in January 2013, at its facilities located at Dabra (near Gwalior), Madhya Pradesh with an installed capacity of 43,200 MTPA. The manufacturing plants are situated in the area of rice state of India, Madhya Pradesh (special area for basmati growing because of suitable climatic conditions). The company is mainly dealing in 3 sub categories sella, white and golden, and steam. The company is rated BB- stable by CARE IndiaThe company manufactures/process different type of rice such as 1121 basmati, 1509 basmati, Pusa basmati, Traditional basmati, Sugandha, Sarbati, Sabnam, Pepsi, Pr14/11, Pr47, Permal.
Types of Rice:
1. Sella 1121
2. Sella 1509
3. Sella Sugandha
4. Basmati Steamed Rice
5. Sella Tiwar
6. Sella Dubar
7. Sella Mogra
